Pet Tech Scaling Anxiety: Recognizing the Trap Early
India's pet care market hit ₹8,000 crore in 2023. Founders scaling pet tech platforms face predictable anxiety patterns at each stage. Understanding these patterns—and when to push through versus pivot—separates survivors from casualties.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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