Pet Tech Series A: When Unit Economics Meet Indian Realities
Series A in pet tech forces founders to stop optimizing for app virality and start obsessing over repeat purchase rates. The mental shift from consumer delight to unit economics kills most Indian pet tech companies. This is what you're actually signing up for.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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