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Sector Thesis·4 min read·Week 23

Pet Tech Series B: Metrics, narrative, and 18-month runway

Pet Tech in India is moving from awareness to unit economics. Series B readiness requires specific retention cohorts, repeat purchase velocity, and a defensible supply narrative. Most founders are 12-18 months away from actually being fundable.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-tech#series-b#unit-economics#india-startups

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Pet Tech Series B: Metrics, narrative, and 18-month runway · Aletheia Insights