Pet Tech Unit Economics: The Margin Levers That Work
Pet tech in India faces a brutal unit economics problem: customer acquisition costs often exceed lifetime value by 2-3x. This post breaks down the specific levers—repeat purchase frequency, subscription stickiness, and logistics efficiency—that separate viable from dead businesses.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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