Pet Tech in India: Which APIs to integrate now
India's pet market is ₹8,000 crore and growing 25% annually. Pet tech founders need to choose: integrate existing payment/logistics APIs early or build proprietary moats. The stack is fragmented but a few critical vendors are emerging.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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