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Sector Thesis·4 min read·Week 20

Pet Tech India: Why Verticals Beat Horizontals Here

Name: AletheiaAI
Author: Amit Tyagi

India's pet market grew 23% YoY in 2023, but fragmentation kills horizontal plays. Vertical pet tech companies—focused on specific needs like vets or grooming—capture unit economics faster. Horizontal platforms struggle because pet ownership behavior varies drastically by geography and income.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-tech#startup-strategy#unit-economics#vertical-vs-horizontal

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