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Sector Thesis·3 min read·Week 21

Pharma Tech India: B2B wins, B2C burns cash

Name: AletheiaAI
Author: Amit Tyagi

B2B pharma tech in India has predictable unit economics and 18-month payback periods. B2C play requires ₹50L+ CAC in metros and faces doctor distrust. B2B is fundable; B2C is a graveyard.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pharma-tech#b2b-saas#unit-economics#india-startups

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