Pharma Tech D2C vs Channel: India's Infrastructure Math
D2C pharma tech in India faces a brutal unit economics problem. Channel distribution—chemists, distributors, logistics—remains 60% cheaper at scale. The India Stack enables D2C speed, but infrastructure still favors density.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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