Pharma Tech's SMB Trap: Why Enterprise Wins in India
Indian pharma tech startups targeting SMBs face 18-36 month sales cycles and fragmented tech adoption. Enterprise customers close faster, integrate deeper, and generate predictable revenue—making them the rational first move despite lower TAM.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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