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Sector Thesis·4 min read·Week 22

Why PT Tech Sales in India Stay Stuck at ₹5-20L Deals

Physical therapy tech companies in India face 18–24 month sales cycles targeting fragmented clinic networks. Deal sizes remain small because buyer incentives don't align with software ROI. The real wedge isn't clinics—it's insurance and corporate wellness.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Why PT Tech Sales in India Stay Stuck at ₹5-20L Deals · Aletheia Insights