Physical Therapy Tech Distribution: Where Founders Get It Wrong
Physical therapy tech founders in India chase B2C apps and hospital partnerships. They miss the real distribution: workplace wellness programs, insurance networks, and semi-urban clinics with WhatsApp as the operating system. The market moves through existing trust, not new platforms.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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