Why PT Tech Founders Keep Burning Cash Instead of Pivoting
Physical therapy tech founders in India ignore clear market signals and resist pivoting due to sunk-cost psychology. The sector's fragmented supply, weak unit economics, and founder identity trap create a perfect storm for capital waste.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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