Why PT Tech Pricing Fails in India (And How to Fix It)
Physical therapy tech startups in India use wrong pricing models. Freemium doesn't work. Data shows willingness-to-pay exists—but anchored wrong. Three pricing levers actually move revenue.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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