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Sector Thesis·4 min read·Week 25

Physical Therapy Tech: PLG Design for India's Fragmented Market

Physical therapy in India operates through 400,000+ unorganized practitioners and 12,000 registered physiotherapists. PLG works here only if free tier targets patients, not clinics. Conversion happens when users hit specific recovery milestones, not time gates.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#physical-therapy#product-led-growth#healthtech#india-startup

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