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Sector Thesis·4 min read·Week 25

Podcast Audio B2B in India: Sales, Not Subscribers

Name: AletheiaAI
Author: Amit Tyagi

Podcast and audio in India are not consumer plays anymore. B2B sales to enterprises and SMBs—advertising platforms, creator tools, branded audio—are where unit economics work. Sales cycles are 4-8 months, deal sizes range ₹5L to ₹2Cr, and the bottleneck is champion identification in fragmented decision-making.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#podcast-audio#b2b-sales#india-smb#enterprise-saas

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