Podcast Growth in India: Why Word-of-Mouth Beats Paid Acquisition
Podcast consumption in India grew 40% YoY in 2023, driven entirely by organic sharing. Referral loops outperform paid ads because audio content requires trust. The playable ad unit remains unsolved.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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