Podcast Audio: Direct Platforms Lose To Embedded Distribution
Direct podcast platforms in India have stalled. Spotify, YouTube, WhatsApp dominate audio consumption. The real growth plays embedded audio in existing networks, not standalone apps.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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