Podcast Audio India: Niche First, Scale Second
India's podcast market grew 48% YoY to ~$50M in 2024. Winners will own niches deeply before going horizontal. Spotify, Audible, and local players show the pattern: find a sub-segment, saturate it, then expand.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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