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Sector Thesis·4 min read·Week 25

Podcast PLG in India: Free Tier Design That Converts

India's podcast market is 60M+ monthly listeners, mostly on YouTube and WhatsApp. PLG works here only if free tiers solve discovery and conversion happens via vernacular, offline-first design, and creator monetization—not subscriptions.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#product-led-growth#india-startups#audio-podcasts#creator-economy

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Podcast PLG in India: Free Tier Design That Converts · Aletheia Insights