Why Indian Podcast Listeners Won't Pay Subscriptions Yet
India's podcast market is growing 30% YoY but subscription revenues remain negligible. Transaction-based models—single episode purchases, creator tips, live events—capture more rupees. The gap reveals a cohort truth: only English-speaking, urban professionals with existing consumption habits sustain recurring payments.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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