Why Procurement Tech Needs B2C Loops, Not Just B2B
Procurement tech in India has relied on sales teams, not networks. B2C growth loops—referrals, viral coefficients, word-of-mouth—are now viable. India Stack and UPI adoption make this shift urgent and defensible.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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