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Sector Thesis·3 min read·Week 20

Procurement Tech: Why Direct Failed, Embedded Wins in India

Direct procurement platforms in India face 60%+ churn because SMBs lack procurement maturity. Embedded solutions in ERP and accounting software capture procurement as a feature, not a business. Distribution beats brand in fragmented Indian B2B.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Procurement Tech: Why Direct Failed, Embedded Wins in India · Aletheia Insights