Why Procurement Tech Founders Keep Missing India's Real Distribution
Procurement tech in India targets enterprises directly. That's backwards. The real distribution lies through GST consultants, trade credit platforms, and logistics networks already embedded in supply chains. Founders optimizing for enterprise sales miss 70% of the addressable market.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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