When Procurement Founders Stop Selling: The Manager's Trap
Procurement tech founders in India scale by selling directly to CFOs. The moment they hire their first salesperson, they break. The shift from operator to manager requires deliberate unlearning, not learning.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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