Why Procurement Tech Founders Keep Fundraising Instead of Selling
Procurement tech founders in India are trapped in a funding loop. They raise money, chase enterprise customers who delay decisions, then panic and fundraise again. This cycle destroys product focus and burns 40% of runway on sales infrastructure that doesn't close deals.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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