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Sector Thesis·4 min read·Week 20

Procurement Tech: Which Side to Own First in India

India's procurement market moves $900 billion annually but remains fragmented offline. Platform winners will be decided not by feature parity but by which side—supply or demand—they lock first.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Procurement Tech: Which Side to Own First in India · Aletheia Insights