Launching Procurement Tech in India: Step-by-Step Playbook
Procurement tech in India faces a specific GTM problem: fragmented buyer personas, offline-first workflows, and GST compliance. This playbook sequences product launch steps for founders launching in this sector, grounded in what actually works with SME procurement teams.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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