Procurement Tech PLG in India: Free Tier Design That Converts
Procurement tech in India faces a unique PLG challenge: buyers are consensus-driven, buying cycles stretch 6-12 months, and decision-makers rarely self-serve. We map the free tier mechanics that actually work, from supplier matching to compliance automation.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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