Procurement Tech: Why Vertical Wins in India's Fragmented Market
Horizontal procurement platforms struggle in India due to fragmented buyer behavior and low digital adoption in SMEs. Vertical plays—focused on specific industries like construction, pharma, or FMCG—win by solving category-specific pain points and building defensible margins. Timing matters: the window for horizontal consolidation has closed.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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