Why Proptech B2B Sales in India Stall at ₹50L ARR
Proptech residential companies in India target builders and agents but rarely scale past ₹50L ARR. Sales cycles stretch 9-18 months. Champion identification fails because decision-makers rotate quarterly. Deal architecture doesn't match India's fragmented builder ecosystem.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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