Proptech D2C vs Channel: India's Infrastructure Trap
D2C proptech in India hits a hard ceiling around property discovery. Channel distribution—brokers, agents, builders—still controls 85% of transaction flow. The infrastructure gap makes D2C unit economics worse, not better.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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