Why Proptech Residential Founders Ignore Their Real Distribution Channel
Proptech residential founders chase B2C apps while 78% of Indian home buyers still rely on brokers. The real distribution isn't apps—it's broker networks, employer platforms, and fintech partnerships. Most founders miss this entirely.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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