When Your Proptech Pivots, Your Founder Identity Dies
Proptech founders in India face an unusual identity crisis when pivoting or getting acquired. The sector's rapid evolution—from marketplace to SaaS to lending—forces founders to choose between their original thesis and market reality. Those who survive do so by abandoning their founder persona, not their obsession.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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