Proptech Recurring Revenue: Subscription vs Usage in India
Proptech residential startups in India face a choice: subscription or usage-based revenue. Subscription models show 40-60% annual churn. Usage models hit 70%+ churn but capture higher NRR. The margin is thin because property transactions happen once every 5-7 years.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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