Proptech Vertical vs Horizontal: India's Real Efficiency Gap
Vertical proptech (end-to-end solutions for builders) and horizontal proptech (APIs, tools, marketplaces) are fundamentally different plays in India. Verticals win when regulatory friction is high and builder fragmentation is severe. Horizontals win when standardization exists and distribution scales faster than trust.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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