Quick Commerce B2B Wins Where B2C Drowns in India
B2C quick commerce in India operates on negative unit economics masked by growth metrics. B2B quick commerce—delivering to kiranas and small restaurants—has emerged as the viable path with 40% lower CAC and 60-day payback cycles.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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