Quick Commerce India: Defend Margins or Die Trying
Quick commerce has collapsed into a race for unit economics. Blinkist, Zepto, and Blinkit now control 80% volume. New entrants must pick defensible niches—not fight on 10-minute delivery.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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