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Sector Thesis·4 min read·Week 26

Quick Commerce: Why Enterprises Crack First, SMBs Scale Fast

Enterprise quick commerce in India is harder to build but easier to prove. SMBs are the real scaling engine. The winner plays both, but sequencing matters.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#quick-commerce#smb-india#logistics#unit-economics

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Quick Commerce: Why Enterprises Crack First, SMBs Scale Fast · Aletheia Insights