Quick Commerce's Freemium Trap: Why Free Trials Don't Convert
Quick commerce platforms in India are testing freemium models aggressively. Data shows conversion from free to paid is 3-7%, not the assumed 15-20%. The real lever is not freemium—it's payment friction and delivery speed.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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