Quick Commerce Founder Syndrome: What's Real, What Isn't
Quick commerce founders oscillate between founder paranoia and legitimate competitive pressure. We map what's actual risk versus anxiety. The sector's unit economics aren't the problem—decision velocity under uncertainty is.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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