Why Quick Commerce Apps Ignore Web in India
Quick commerce in India is almost entirely mobile-native because device ownership, payment rails, and last-mile logistics align with phones, not browsers. Web exists for brand legitimacy, not revenue. This structural fact shapes unit economics differently than Western markets.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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