Quick Commerce in South India: Enterprise Buyers Are Not Retail
Enterprise buyers in South India—offices, hotels, QSRs—follow different purchase logic than consumers. Decision cycles stretch 6-8 weeks. Vendor consolidation matters more than speed.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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