Why Quick Commerce Teams Explode in Year Two
Quick commerce startups in India face predictable team fractures at the 18-24 month mark. Growth pressure, founder misalignment on unit economics, and warehouse scaling create toxic dynamics. Spotting these early separates survivors from acqui-hires.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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