Quick Commerce: White-Label Trap vs Brand Bet at Scale
Quick commerce in India is at an inflection. White-label plays work early; they collapse under unit economics at scale. Own brands require different capital, logistics, and talent. The choice determines survival past 2025.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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