API-first retail tech won't work in India yet
Vertical retail applications with embedded payments beat API-first infrastructure in India today. The market lacks the standardization, credit depth, and operator sophistication for pure platforms. Timing matters more than architecture.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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