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Sector Thesis·4 min read·Week 5

Retail Tech Sales in India: Why 18-Month Cycles Beat Product

Retail tech sales in India follow brutal 18-24 month cycles. Deal sizes stay micro ($5-15K annually). Success requires understanding the CFO bottleneck, not product superiority.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Retail Tech Sales in India: Why 18-Month Cycles Beat Product · Aletheia Insights