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Sector Thesis·4 min read·Week 5

Retail Tech Cohort Retention: What Good Actually Looks Like

Retail tech in India faces brutal retention challenges. Seed-stage benchmarks sit at 25-35% M3 retention. Series A demands 50%+ M12 survival. India's payment infrastructure actually helps here.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Retail Tech Cohort Retention: What Good Actually Looks Like · Aletheia Insights