Retail Tech in India: D2C Costs More Than You Think
D2C retail tech wins on control, loses on unit economics in India. Channel distribution through aggregators and SaaS platforms captures 60-70% of mid-market retail faster. Infrastructure gaps make direct-to-merchant plays capital-intensive for 3-5 years.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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