Retail Tech Founders: Why Your Decisions Are Killing You
Retail tech founders in India face 40+ daily operational decisions with unclear ROI feedback loops. Decision fatigue compounds faster here than SaaS because retail margins are thin and customer behavior is local. Structuring choice architecture reduces cognitive drain and improves unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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