Why India's Retail Tech Founders Hide Losses From Parents
Family expectations create invisible constraints on India's retail tech founders. Parents' fear of business failure shapes pivots, funding choices, and exit timelines. This social tax is as real as burn rate.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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